Marketing abbreviations

The exercise was created 2018-11-05 by douglasrudin. Question count: 15.




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  • Marketing research process DDII
  • Micro environmental actors within business CSICPC
  • Macro environmental forces affecting the company DENTCP
  • Methods of marketing research QEQE
  • Buyer decision process NIEPA
  • Consumer segmentation GDPB
  • Target marketing strategies UDCM
  • Characteristics of service IVIP
  • Requirements for effective segmentation MASDA
  • Promotion mix tools ASPPOD
  • Steps in developing an effective market communication IDDCSC
  • Characteristics effecting buying behavior CSPP
  • Price adjustment strategies PAS
  • Design a message AIDA
  • positioning strategies Value propositions

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