CRM

The exercise was created 13.09.2026 by Studentekonomi. Anzahl Fragen: 8.

Click

Learn the words

Type

Spell the words

Listen

Listen

Games

Play games

Drucken

Auf Papier lernen



Fragen wählen (8)

Normally, all words in an exercise is used when performing the test and playing the games. You can choose to include only a subset of the words. This setting affects both the regular test, the games, and the printable tests.

All None

  • Brand Equity The commercial value derived from consumer perception of the brand name.
  • Customer Life-time Value (CLV) The net present value of the future profits expected from a customer relationship.
  • Spurious Loyalty When a customer buys a product frequently without a strong positive attitude toward it.
  • Latent Loyalty When a customer has a strong positive attitude but low repeat purchase behavior.
  • Price Premium A customer's willingness to pay a higher price for a specific brand compared to competitors.
  • Internal Branding Activities aimed at ensuring employees understand and deliver the brand promise.
  • Churn Rate The rate at which customers stop doing business with an entity.
  • Net Promoter Score (NPS) A metric used to measure customer loyalty based on the likelihood of recommendation.

All None

Freigegebene Übung

https://spellic.com/ger/abfrage/crm.13058948.html