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• ROI (Return on Investment) A performance measure used to evaluate the efficiency or profitability of an investment.
• Customer Journey The complete sum of experiences that customers go through when interacting with a company.
• Silo A mindset present when certain departments do not wish to share information with others.
• Touchpoint Any point of interaction between a customer and a business.
• Agile An approach characterized by the division of tasks into short phases of work and frequent reassessment.
• Cocreation A management strategy that brings together different parties to jointly produce a mutually valued outcome.
• Attribution modeling The process of determining which marketing touchpoints lead to a conversion or sale.
• Beta testing A trial of a product in the final stages of development by a representative sample of its intended users.
• Brand Purpose A brand's reason for being beyond making a profit, often linked to social or environmental impact.
• Revenue De totala pengar ett företag får in
• Duopoly När två företag kontrollerar en hel marknad
• Accountability Att kunna visa resultat och ta ansvar för sina beslut
• Acquisition När ett företag köper upp ett annat företag
• Non-linear Att kundresan inte är en rak väg från start till köp

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