Kapitel 6

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• A relative permanent change of behavior is called __ Learning
• Much learning takes effort and time, but some learning is so casual as to be unintentional.This type of learning is referred to as ________ learning Incidental
• Behavioral learning theorists do not focus on internal thought processes; rather, they lookto external evidence to study learning. What aspects of the environment are of most concernto behaviorists in studying learning? Stimulus and response
• Classical conditioning takes place when a(n) ________ is continuously matched with a(n)________ conditioned stimulus; unconditioned stimulus
• Family branding, licensing, and look-alike packaging are all marketing strategies based on________ stimulus discrimination
• _____ refers to the tendency people have to react to stimuli similar to an originalstimulus in a classical conditioning situation in much the same way they responded to theoriginal stimulus The halo effect
• When a professor reviews a certain topic many times, he is practicing ___ repetition conditioning
• If a woman receives compliments after wearing Obsession perfume, she is more likely to keep buying the product and wearing it. What type of instrumental conditioning has occurredin the situation positive reinforcement
• When a consumer learns a desired behavior over a period of time, it is called ____ shaping
• What type of learning theory emphasizes that people are problem solvers who actively useinformation from the world around them to master the environment cognitive learning theory
• According to the definition of learning, how could a researcher ever show that cognitive learning had taken place in a subject By measuring a behavioral change that could directly be tied to a previous experience
• __ learning occurs when an individual watches the actions of others and notes there inforcements they receive for their behaviors. Observational
• According to the information-processing approach to studying the memory process, in the________ stage, information enters in a way the system will recognize it. encoding
• __ memories relate to events that are personally relevant; therefore, a person'smotivation to retain these memories will likely be strong Episodic
• Which term refers to the bittersweet emotions that arise when a consumer views the past with happiness and sadness? nostalgia
• Memories of products are often replaced (forgotten) as we learn additional information.This displacement of information is called ___ interference

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