Marketing

brand a particular make of product

consumer the person who buys and uses a product or service

cost to estimate the price of making a product

develop to create a new product or improve an existing one

distribution the delivering of products to end-users

end-user the person, customer who is the ultimate user of a product

image the concept or perception of a firm or product held by the general public

label small piece of paper on a product giving information about it

launch to introduce a new product

mail order selling of goods by post

market research study of customers' needs and preferences

packaging the wrapping or container for a product

point of sale the place where a product is sold

product something made to be sold

public relations creation and maintenance of a good public image

registered officially recorded as a trademark

sponsor firm supporting an organisation in return for advertising space

S.W.O.T. Strength, Weakness, Opportunities, Threats

total product the whole product

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