Persuasive communication - Vocabulary 2

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• slump recession or economic crisis
• auditor checks the accounts of a firm
• the minutes the written report outlining what was said during the meeting
• outstanding an unpaid bill
• plummet to drop significantly
• poll market study
• warehouse the place where goods are stored
• relocate when a company moves to another location
• overdraft the negative amount in a bank account
• outlook future economic perspective
• mortgage loan to buy a property
• patent exclusive right to make or sell a product
• soar increase rapidly
• subcontracting outsource
• praise to congratulate someone for a job well done
• bulk to buy in large quantity
• liability legal responsibility
• equity value of a company in shares
• counterpart someone with the same position in a different company/department
• fee money paid for a service
• achieve to do or obtain something after you have worked and planned to make it happen
• acknowledge to accept the truth or recognise the existence of something
• affluent wealthy, rich
• appliance a pice of equipment designed to perform a specific task (iron, toaster)
• appraisal to examine s.o. or s.t. in order to judge their qualities, success or needs
• assess to evaluate
• auditor the person who checks the audits, accounts of the company
• award to give (often a prize)
• bragain to try to reach agreement with someone in order to obtain a lower price
• benefit a helpful or good effect; money received in addition to or instead of a salary
• bottom line the last line on the operating statement which shows the profit or the loss. Often used to mean the last word on something, or the most important thing
• charge request money for a service or an item
• claim (i) a statement that something is true, even though it is not proven (ii) a request for something that you have a right to
• collapse to fall down suddenly or to fail
• commitment to promise or pledge
• commute to travel from one town to another for your work
• conduct behaviour, to lead
• Creditor a country, organisation or person to whom money is owed
• Drawback negative point, problem
• Display to show; a collection of pictures or objects arranged for people to look at
• endorse agree with, support
• Framework a supporting structure around which something can be built
• Gloomy dark, pessimistic
• Implement put into action
• Instalment (instalment plan) one of a number of parts of a total payment that has been divided so that each part is paid at a particular time
• Monitor Make continuous observation of sth; record or test the operation of sth; a monitor= a computer screen
• Overdue not done or happening when expected or when needed; late
• Overseas in another country, foreign
• Policy a set of ideas or a plan for action made by a governing body, a company or other organization; b) a document showing a contract with an insurance company
• Profitability the value of a venture in terms of its potential for making a profit
• Rally a) a recovery after a period of weakness; b) to recover; c) a public meeting of a large group of people; d) a car or motorcycle race; e) to support
• Sales assistant a person who works in a shop, selling goods to the public
• Sample a small amount of something which shows you what the rest should be like; to experience a small amount of something to see what it's like
• Scope the range of matters dealt with; the opportunity for activity
• settle make an agreement
• Sharp a) sudden and immediately noticeable
• Shortage lack, penury, scarcity
• Slump economic recession, a fall in the value of something
• Stage a) a part of an activity or a period of development
• State-of-the-art very modern and using the most recent ideas and methods
• Subsidy money given as part of the cost of something; to pay part of the cost of something
• Wholesale buying and selling goods in large quantities, usually selling to retailers

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