The Consumer is Always Right ... Right

holistic dealing with the whole of something, not just a part of it

retailer person/company that sells goods directly to the public

numerous several, many

percolate formal: spread slowly

insatiable limitless, cannot be satisfied

discarded rejected, thrown away

estimated guessed, reckoned

fundamental most important, central

fad short-lived trend

predicated formal: based, established

pipe dream wish that is very unlikely to come true

deliberation discussion, debate; consideration

attainable possible, achievable

poor lacking, inadequate

elicit formal: manage to get a certain reaction/information from someone

aspiration ambition, goal

hedonistic self-indulgent, pleasure-seeking

turn a blind eye ignore, pretend not to see

primeval AmE sp., here primitive, natural

inherent basic, integral, innate

nutrient substance that provides nourishment

case in point an example that illustrates a point

density concentration, thickness

commodity something basic to be bought and sold

soluble able to be dissolved (in water, fat/oils etc.)

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