The consumer is always right...right?

holistic dealing with the whole of something, not just a part of it

retailer person/company that sells goods directly to the public

numerous several, many

percolate spread slowly

insatiable limitless, cannot be satisfied

discarded rejected, thrown away

estimated guessed

fundamental most important, central

fad short-lived trend

predicated based, established

pipe dream wish that is very unlikely to come true

deliberation discussion, debate

attainable possible, achievable

poor lacking

elicit manage to get a certain reaction/information from someone

aspiration ambition, goal

hedonistic pleasure-seeking, self-indulgent

turn a blind eye ignore

primeval natural, primitive

inherent basic, integral

nutrient substance that provides nourishment

case in point an example that illustrates a point

density concentration, thickness

commodity something basic to be bought and sold

soluble able to be dissolved

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