Week 1 Entcom

Entertainment Amusement or diversion provided especially by performers

Credence goods Consumers do not judge these products on experience but acceptance of authority

Media entertainment Any market offering whose main purpose is to offer pleasure to consumers, vs offering primarily a functional utility

DSMM Model (Different susceptibility to media effects model) Preference, developmental level, social environment predict media use

Preference pop culture Core of culture is set of attitudes etc shared with a group of people

Congruence Nation transmits the values of what is to be appreciated to its members

Zeitgeist Defining mood of a particular period in history

Escapism Tendency to seek distraction and relief by seeking entertainment

Mood management theory Entertainment regulates positive moods

Reminiscence bump effect Our favorite media products were popular when we were 16-24

Moderate discrepancy hypothesis Something a little different gets more attention from something very different

Label Collection of objective info to identify an entertainment product

Phonetics Certain sounds trigger certain reactions

Ortography Spelling

Morphology Form of fonts

Semantics Meaning (use) of metaphor

Awareness (brand function) Can generate immediate attention

Image function (brand function) Semantic network of associations surrounding a brand

Flow Mental state of operation where a person performing an activity is fully immersed - feeling an energized focus

Versimilitude Similar to truth - within fiction not all fiction is equally believable

Eudemonia Greater insight or contemplacy of meaningfulness

Entertainment Industry Mass media companies that control the distribution of mass media

Transmedia storytelling Anyone can contribute to the story of the product

Return of investment (ROI) Efficiency of profitability in an investment

Cumulative advantage process Financial success is achieved by simulating strong awareness and early anticipation among consumers

Click