CRM

The exercise was created 2026-09-13 by Studentekonomi. Question count: 8.

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  • Brand Equity The commercial value derived from consumer perception of the brand name.
  • Customer Life-time Value (CLV) The net present value of the future profits expected from a customer relationship.
  • Spurious Loyalty When a customer buys a product frequently without a strong positive attitude toward it.
  • Latent Loyalty When a customer has a strong positive attitude but low repeat purchase behavior.
  • Price Premium A customer's willingness to pay a higher price for a specific brand compared to competitors.
  • Internal Branding Activities aimed at ensuring employees understand and deliver the brand promise.
  • Churn Rate The rate at which customers stop doing business with an entity.
  • Net Promoter Score (NPS) A metric used to measure customer loyalty based on the likelihood of recommendation.

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