Deephouse (1999) – Strategic Balance

The exercise was created 2025-10-27 by vonthax. Question count: 8.




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  • Being unique to reduce competition Differentiation
  • Being alike to gain legitimacy Similarity
  • Combining difference and conformity for best results Strategic balance
  • Social acceptance by key stakeholders Legitimacy
  • Rivalry between similar firms Competition
  • The safe zone where a firm can differ Range of acceptability
  • Middle point between sameness and uniqueness Moderate distinctiveness
  • The limit before difference becomes risky Legitimacy threshold

All None

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