Frow et al. (2015) – Co-Creation Design

The exercise was created 2026-01-07 by vonthax. Question count: 10.

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  • Value is created jointly by firms and other actors co-creation
  • Co-creation must be strategically designed design
  • Actors differ in motives and roles actors
  • Engagement varies in depth and duration engagement
  • Co-creation requires coordination mechanisms governance
  • Platforms structure interaction platforms
  • Not all co-creation opportunities are beneficial selectivity
  • Design choices shape value outcomes configuration
  • Co-creation increases complexity complexity
  • Strategic clarity is needed to manage co-creation alignment

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