Malnight et al. (2019) – Purpose

The exercise was created 2026-01-07 by vonthax. Question count: 10.

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  • Purpose provides long-term strategic direction purpose
  • Purpose guides decisions under uncertainty guidance
  • Strategy aligns around shared meaning alignment
  • Purpose integrates sustainability into core strategy integration
  • Purpose transcends short-term financial goals long-term
  • Purpose motivates internal and external actors motivation
  • Strategy without purpose risks fragmentation drift
  • Purpose shapes strategic choices logic
  • Purpose creates coherence across initiatives coherence
  • Purpose increases organizational resilience resilience

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