Marketing and Advertising - vocabulary del 1

The exercise was created 2023-03-17 by Idunna. Question count: 20.

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  • background information bakgrundsfakta
  • objectives mål
  • purpose syfte
  • target market målmarknad - a set of buyers sharing common needs or characteristics that the company decides to serve
  • competitors' products concurrentens produkter
  • message budskap
  • arguments, reasons why argument, skäl varför
  • traditional media channels newspapers, magazines, radio, televison, direct mail.
  • channels kanaler
  • media medier
  • advertisement annons
  • marketing marknadsföring
  • strategy strategi
  • communication channel Kommunikationskanal - the medium of transmission that carries the coded message from the source to the receiver
  • creative brief kreativ brief
  • attention uppmärksamhet
  • interest intresse
  • desire begär/åtrå/behov
  • action beslut/agerande
  • satisfaction tillfredsställelse/nöjdhet

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