Marketing - Stages in the adoption process

The exercise was created 2024-12-04 by XD_ChazzyWazzy. Question count: 5.

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  • 1. Awareness The consumer becomes aware of the new product but lacks information about it.
  • 2. Interest The customer seeks information about the new product.
  • 3. Evaluation The customer considers whether trying the new product makes sense.
  • 4. Trial The consumer tries the new product on a small scale to improve his or her estimate of its value.
  • 5. Adoption The consumer decides to make full and regular use of the new product.

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