Porter (1996) – What Is Strategy?

The exercise was created 2026-01-07 by vonthax. Question count: 10.




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  • Strategy requires choosing a unique position through a distinct set of activities rather than copying competitors positioning
  • Performing similar activities better than rivals improves efficiency but does not create long-term advantage operational effectiveness
  • Sustainable advantage comes from consistency among activities that reinforce one another fit
  • Strategic choices necessarily involve deciding what not to do trade-offs
  • Competing by price or best practice alone leads firms toward similarity convergence
  • Strategy creates value in ways competitors cannot easily replicate differentiation
  • Benchmarking competitors erodes strategic uniqueness over time imitation
  • Strategy operates at the level of the entire activity system activity system
  • Growth without strategic coherence weakens advantage incoherence
  • Strategy defines how a firm competes, not how well it operates choice

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