Stibbe (2021) – The Stories We Live By

The exercise was created 2025-10-28 by vonthax. Question count: 20.




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  • Shared worldview about how things should be Ideology
  • Presenting reality through certain perspectives Framing
  • Comparing one thing to another to create meaning Metaphor
  • Making something invisible through silence or language Erasure
  • Making something visible or important Salience
  • Dominant beliefs that shape perception and values Ideology
  • Ways of speaking that reflect group norms and power Discourse
  • Using one frame to structure understanding of another Framing
  • Changing perspective by introducing a new frame Reframing
  • Using concrete images to explain abstract ideas Metaphor
  • Using emotional or judgmental language to praise or blame Appraisal pattern
  • Linguistic expression of positive or negative feelings Affect
  • Image of strong competitive masculinity in markets Masculine consumer
  • Degree to which a statement appears true or factual Facticity
  • Degree of certainty or uncertainty in language Modality
  • Creating belief through how something is said Linguistic persuasion
  • Replacing something real with a distorted image Mask erasure
  • Replacing harmful narratives with beneficial ones Story replacement
  • Stories expressing how certain or true something seems Conviction
  • Patterns that tell what is good or bad Evaluations

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Shared exercise

https://spellic.com/eng/exercise/stibbe-2021--the-stories-we-live-by.12763253.html