Vaskelainen & Münzel (2018) – Logics and Business

The exercise was created 2025-10-27 by vonthax. Question count: 8.

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  • How a company creates and delivers value Business model
  • Values cooperation and sustainability Community logic
  • Values profit and expansion Corporate logic
  • Focuses on efficiency and demand Market logic
  • Hard to copy models shaped by different logics Imitation barrier
  • What seems right within a logic Legitimacy frame
  • Mix of social and commercial motives Hybrid market
  • Fitting the logic of your community Normative alignment

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