josephinehpersson

Exercises
				
					11 Swedish Swedish
					 CBM: "Are the strategic stars..." Hatch & Schultz
			
					13 Swedish Swedish
					 CBM: “What does your corporate..." Greyser & Urde
			
					25 Swedish Swedish
					 CRM: "Why Satisfied Customers..." Jones & Sasser
			
					14 Swedish Swedish
					 CRM: “Loyalty-based management” Reichheld
			
					12 Swedish Swedish
					 CRM: “The one number you need to grow” Reichheld
			
					10 Swedish Swedish
					 CSR: Reaping Relational..." Du, Bhattacharya & Sen
			
					22 Swedish Swedish
					 IM: “Global marketing strategy” Johansson
			
					4 Swedish Swedish
					 MI: “A Multidimensional conceptualiza..." McCarthy
			
					12 Swedish Swedish
					 MI: ”Scanning the Periphery” – Day & Schoemaker
			
					19 Swedish Swedish
					 MOA: “Blue Ocean Strategy” Chan Kim, Mauborgne
			
					6 Swedish Swedish
					 MOA:“From Market Driven..." Kumar, Scheer & Kotler